Revitalising the visual identity of SwissCore, the liaison office between Switzerland and Europe for research, innovation and education, was a great challenge. The brief that was given to edito3 was the following: to develop a more up-to-date look & feel and flexible communication tools, without diverting too far from the existing branding of the organisation. The result: a revisited logo, a new typeface, contemporary colors and refined templates. In addition, a collection of pictograms was added to complete the company’s brand new look.