Making scientific content accessible to a wider audience requires appropriate communication. In this corporate video for Pinfa, the European association of flame retardants, edito3 opted for simplicity and yet for a strong visual impact. The message “how to limit the dangers of fire and save lives by making objects less flammable” resulted in compelling illustrations of with real-life examples and scientific tests. This endeavor was carried out jointly with Unusual Film Prod Office.

Pinfa, Phosphorus, Inorganic and Nitrogen Flame Retardants Association is a European association, member of Cefic, the European Chemical Industry Council